Haverick Meats

I completed the full user interface design and directed the photography for Haverick Meats’ website redesign, aligning the site with their premium brand identity.
Client
Haverick Meats
Role
Lead User Interface Designer
Responsibilities

User Interface Design

Website Style Guide

Design System

Design Leadership

Photoshoot Direction

Art Direction

WHAT & Why

Project scope & goals

Project scope

The redesign combined compelling visuals to showcase the quality of Haverick’s premium meats with a user-friendly layout. In addition to retail offerings, a new system allowed wholesale customers to browse and order products directly online.

Main objectives

The primary goal was to position Haverick Meats as a leader in premium meats while improving engagement for both retail and wholesale customers. This included making the site intuitive, visually appealing, and efficient for online ordering.

No items found.
LOOk & Feel

User Interface Design

Full Visual Design

I designed the website’s interface to combine sleek, modern aesthetics with an intuitive layout that aligns with the brand’s premium identity.

Photography Art Direction

I led the creative direction for product photography, ensuring visuals captured the richness, quality, and appeal of Haverick’s meats.

Strategic User Experience

I balanced compelling storytelling with practical functionality, making it easy for customers to explore products, understand their value, and complete purchases seamlessly.

No items found.
No items found.
WHAT & Why

Project scope & goals

Project scope

The redesign combined compelling visuals to showcase the quality of Haverick’s premium meats with a user-friendly layout. In addition to retail offerings, a new system allowed wholesale customers to browse and order products directly online.

Main objectives

The primary goal was to position Haverick Meats as a leader in premium meats while improving engagement for both retail and wholesale customers. This included making the site intuitive, visually appealing, and efficient for online ordering.

No items found.
LOOk & Feel

User Interface Design

Full Visual Design

I designed the website’s interface to combine sleek, modern aesthetics with an intuitive layout that aligns with the brand’s premium identity.

Photography Art Direction

I led the creative direction for product photography, ensuring visuals captured the richness, quality, and appeal of Haverick’s meats.

Strategic User Experience

I balanced compelling storytelling with practical functionality, making it easy for customers to explore products, understand their value, and complete purchases seamlessly.

No items found.
No items found.

MasterCard CashPassport

Complete design of 3 Cash Passport responsive websites.

Haverick Meats

Complete art direction and design of responsive website.

photo of jessie
Contact

Curious to find out more?

My mission is to turn your ideas into a digital reality that truly represents who you are and what you stand for.  I would love to hear from you!