
Haverick Meats

Project scope & goals
Project scope
The redesign combined compelling visuals to showcase the quality of Haverick’s premium meats with a user-friendly layout. In addition to retail offerings, a new system allowed wholesale customers to browse and order products directly online.
Main objectives
The primary goal was to position Haverick Meats as a leader in premium meats while improving engagement for both retail and wholesale customers. This included making the site intuitive, visually appealing, and efficient for online ordering.


User Interface Design
Full Visual Design
I designed the website’s interface to combine sleek, modern aesthetics with an intuitive layout that aligns with the brand’s premium identity.
Photography Art Direction
I led the creative direction for product photography, ensuring visuals captured the richness, quality, and appeal of Haverick’s meats.
Strategic User Experience
I balanced compelling storytelling with practical functionality, making it easy for customers to explore products, understand their value, and complete purchases seamlessly.


Project scope & goals
Project scope
The redesign combined compelling visuals to showcase the quality of Haverick’s premium meats with a user-friendly layout. In addition to retail offerings, a new system allowed wholesale customers to browse and order products directly online.
Main objectives
The primary goal was to position Haverick Meats as a leader in premium meats while improving engagement for both retail and wholesale customers. This included making the site intuitive, visually appealing, and efficient for online ordering.


User Interface Design
Full Visual Design
I designed the website’s interface to combine sleek, modern aesthetics with an intuitive layout that aligns with the brand’s premium identity.
Photography Art Direction
I led the creative direction for product photography, ensuring visuals captured the richness, quality, and appeal of Haverick’s meats.
Strategic User Experience
I balanced compelling storytelling with practical functionality, making it easy for customers to explore products, understand their value, and complete purchases seamlessly.


MasterCard CashPassport
Complete design of 3 Cash Passport responsive websites.

Haverick Meats
Complete art direction and design of responsive website.




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