CommBank App

I led the user interface design, and creative vision for Australia's number 1 banking app that has over 8 million users. This was the CommBank app's first major update.
Client
CommBank
Role
Lead User Interface Designer
Responsibilities

Art Direction

Design Leadership

User Interface Design

Design System

Strategic Design Direction

Photoshoot Direction

Illustration Direction

Customer Research

WHAT & Why

Project scope & goals

Business problems

Customer verbatim and data points revieled that customers were frustrated that they couldn’t do everything they wanted to do in the app, they couldn’t find what they knew was already there, and the app struggled with accessibility and inclusivity.

Business opportunities

Scalability: We wanted to ensure that we met the needs of our customers by creating an easy and sensible way to continue to add new features into the app

Discoverability: Help our customers discover and take advantage of these growing digital capabilities, products and services.

Accessibility and inclusivity: To be a truly inclusive bank, required us to make sure all experiences were accessible.

Empowerment: The future is not one size fits all so we wanted to empower our customers to create an experience that suited to them (Customisation)

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LOOk & Feel

User Interface Design

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WHAT & Why

Project scope & goals

Business problems

Customer verbatim and data points revieled that customers were frustrated that they couldn’t do everything they wanted to do in the app, they couldn’t find what they knew was already there, and the app struggled with accessibility and inclusivity.

Business opportunities

Scalability: We wanted to ensure that we met the needs of our customers by creating an easy and sensible way to continue to add new features into the app

Discoverability: Help our customers discover and take advantage of these growing digital capabilities, products and services.

Accessibility and inclusivity: To be a truly inclusive bank, required us to make sure all experiences were accessible.

Empowerment: The future is not one size fits all so we wanted to empower our customers to create an experience that suited to them (Customisation)

No items found.
LOOk & Feel

User Interface Design

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Contact

Curious to find out more?

My mission is to turn your ideas into a digital reality that truly represents who you are and what you stand for.  I would love to hear from you!